Mastercard is often overlooked as a key player in the technology landscape.  Misrepresented as ‘just a credit card company’, rather than the fintech leader they’ve always been.

We undertook a comprehensive Inside Out / Outside In strategic approach.  The new expression was launched to a global audience of Mastercard employees.  Six master illustrations linked to the key strategic themes in the value proposition were brought to life.

Our work with Mastercard has received Gold for Best Visual Identity in the Financial Services Sector and Silvers in the categories of Best Creative Strategy and Best Use of a Visual Property at Transform Awards 2023 North America